Ad Monetization Transformation for a Leading Qatar-Based Marketplace Platform
15M+ monthly impressions, optimized with programmatic, direct, and guaranteed campaigns – all under strict compliance.
Client Profile
A top digital marketplace platform in Qatar, reaching 1.4M+ active users and generating over 160M monthly page views, engaged PSS Consulting to manage and optimize its ad monetization ecosystem across web and mobile apps
Challenges
⚠️ Campaign & Revenue
Programmatic, direct, and guaranteed campaigns struggled with low eCPMs, declining match rates, and revenue drop.
⚠️ Compliance
In the MENA region, strict filters were needed to block alcohol, gambling, NSFW, and political ads for 100% brand safety.
⚠️ Ad Formats
Existing banners, full-screen, and featured ads hurt UX, eCPMs, and revenue.
Our Approach
🛠️ Diversified Demand & Formats
Expanded ad formats and demand channels with the client’s internal team.
🔒 Compliance & Monitoring
Applied strict filters and continuous checks to meet MENA standards.
🤝 Strategic Partnerships
Engaged brands and demand agencies to drive new campaigns and revenue.
Results
💹 Revenue Growth
Achieved 50% eCPM increase and 90% fill rates, stabilizing yield across web and app.
🟢 Campaign Delivery
Seamless execution of multi-channel campaigns- programmatic, direct, and guaranteed.
🌍 Scale & Reach
Optimized over 15M monthly impressions under continuous operations.
